Sports Business - The Off-Field Side of Sport

Sports business is the off-field side of managing and facilitating sport. It encompasses a broad range of positions that work with athletics, leagues and teams to maximize revenue and fan engagement.

Like online sports betting Malaysia, organizations must make money in order to pay their players and maintain their facilities. One way they do that is through sponsorships and ticket sales.

Stadiums and Venues

Operationalising stadiums and venues requires an enormous amount of work. From ticketing and point of sale systems, to data-heavy augmented reality fan activations, it takes a combination of expertise, skill and a little help from technology to ensure that everything runs smoothly on matchdays and throughout the rest of the year.

This is why a number of sports teams and venues are looking to harness new technologies to streamline their operations and create more frictionless experiences for fans. From 5G connectivity to wearables, stadiums are utilising the latest innovations in the world of tech to provide a better matchday experience.

Aside from generating revenue, stadiums and fields also serve as marketing platforms. From signage to jumbotron advertisements, there are many ways for businesses to market themselves at stadiums and fields. In addition, some colleges and universities offer specialised degree programs in Sports Venue Management, like the one offered at GWU’s Master of Science in Sport Management program.


How betting relates to the sports business and how it affects the entire sports industry off-field activities associated with managing and facilitating sport. This might include negotiating sponsorship deals, managing athletes, selling TV rights or putting on events.

As venues return to urban areas and mixed-use developments emerge, the sports industry is increasingly paying attention to transportation options. Whether it’s helping fans plan their trips to and from games or encouraging them to use public transit or electric scooters, teams are working to reduce their environmental footprints in this area.

Interested in becoming part of this exciting and growing field? NYU offers a unique graduate program that can help you become a leader in the Sports Business industry. The MS in Sports Business at the Preston Robert Tisch Institute for Global Sport provides an invaluable foundation to build a successful career in this multi-billion dollar industry. Learn more about the program and apply today.

Fan Engagement

Sports leagues, teams and venues need to take fan engagement into account. It’s important for them to know that the more fans are a part of the team, the more they will value it and want to support it.

Fan engagement includes the online and offline activities that fans conduct to add value to their favorite sports organization. This could be in the form of social media interaction, sharing content, recommending to friends or even giving back through volunteering.

In addition to that, sports organizations need to take into account that fans want to be connected to their team 24 hours a day. One example of this is OMNIGON’s work for the International Ski Federation, which allows fans to interact with their sport all year round. This is something that a lot of fans are looking for, and it can really increase their loyalty to a particular team. This also provides an opportunity to market other products and services, such as tickets and apparel.


One of the most lucrative sports business ideas is to set up a marketing company that will market a specific sport product. Usually, this involves using an athlete or a team that will have a direct impact on the audience. For instance, Nike partnered with Jordan to market a new line of sneakers that are branded as Air Jordans. The shoes became an instant hit and created a group called Sneaker heads who were keen on collecting the new range of shoes.

Another way to make a name in the sports business is by opening a sports store. This is a store that will sell everything related to a particular sport such as bats, footballs and more. This is a very profitable venture as most people prefer to shop in stores rather than online. Moreover, a sports store can even sell merchandise of the local team which will increase its profits manifold. This will attract all sections of the society.